For example —— question: what are the main elements you considered when you select these products
- Main direction comes the first
- Aiming to the main direction ,then continue detecting deeply
- Describing selection consideration elements can be finally made as a thinking structure |
For example —— question :what are the reasons that you select this product?
Questions about functions come first ( functional benefits point )
-- aiming to the main characteristics, ask again and again :
-- why it is very important
-- what makes it so important
-- what benefits it brings ?( emotional benefits point )
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